Empowering beautiful surfaces

IAA MOBILITY, Hall A1, Booth C21
September 9 - 12, 2025

The future of mobility calls for change. That’s why it has to be constantly reimagined. More innovative, smarter, more sustainable. To achieve this, we develop surface solutions that make a key difference – in terms of design, durability, CO2 footprint, and technology. Experience the leading expert in the field of thin-film technologies: KURZ @ IAA MOBILITY 2025

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Countdown to IAA MOBILITY 2025

Explore light scenarios

FrontIQ Light Concept

Front design and lighting: Seamless in a single component. With crystals for precise light guidance and unparalleled depth effect. Light goes Premium in cooperation with Swarovski Mobility.

Stay tuned!

Rear Light Concept

From invisible to wow. Hidden-til-lit surface designs with ultra-precise light control play with the unexpected and reveal customizable effects. Ideal for brands that want to stand out through aesthetic lighting solutions. And essential for sophisticated Car-2-X communication that already meets the integrated mobility concepts of the future.

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Advanced Wheel Decoration Concept

Rim? Design object. Whether steel or aluminum; whether structural depth or shiny surfaces: Our innovative hot stamping process enables distinctive visual effects to be created - according to the strictest industry specifications. Partial decorations on metal and plastic inserts? Micro-embossing on the rim lacquer Dark chrome or supermatte? Everything is possible and, combined, results in: Design variety made by KURZ.

Soon more to come!

Deep Black Surfaces

Blacker than black. A look at the ultimate depth of the color spectrum. For seamless effects and spectacular new looks for mounted glass displays and the like. The transition from real glass surface to plastic component? Completely homogeneous in color – and therefore invisible.

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New

Smart & Sustainable Center Console

Sustainability x Style x Innovation. Sustainable technical textiles such as rPET fabrics cover interior components of any shape. Together with touch-operated displays with PolyTC® sensors, they form a smart unit.

RECOSYS® rPET textiles:

  • Avoidance of new plastic consumption
  • Reduced carbon footprint
  • recyclable
  • Reliably available
  • Transparent origin

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3D Spatial Effects

It’s magic. Whether purely decorative or in combination with touch control: Holograms impress with their depth effect and spatial presence. For spectacular designs that create kaleidoscope-like OR 3D effects on flat surfaces – and infinitely enrich our visual perception.

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  • Digital Soft Glow
  • Jellyfish
  • Hydroverse

Visionary Design

Three visionary designs made from recycled materials that stand for more than just a circular economy in practice – the courage to try something completely new. The result: Forward-looking, inspiring and sustainable.

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Sustainable Materials

For us, the combination of responsible action and outstanding design is not a contradiction, but an incentive. We rely on materials that meet both sustainable and high aesthetic requirements. Ours and yours.

EcoLayer FX

Sustainable substrates versus virgin material: 1:0. Because they offer the same freedom of design, but are clearly ahead of the game in terms of sustainability. Experience innovative designs with ecological aspirations. Our trade fair innovation for series production – exclusively at the IAA.

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Natural Fiber Decorations

Formerly a hidden champion, now a design hero: Natural fiber composites are taking center stage – thanks to special decorations/ornaments that also add new finishes to large NFPP components made from recycled natural fibers and rPP. For more aesthetics, sustainability, and efficiency.

The focus: Innovative surfaces.

Booth:

Hall A1 – Booth C21

Topic:

LEONHARD KURZ Stiftung with KURZ companies:
Burg Design, KURZ DIGITAL and PolyIC

Hall A1 – Booth C21

Inspiration, innovation and interaction. In the middle of Hall A1 – at the heart of the industry - you can expect unique surface solutions as an immersive experience. Creativity without limits? This way, please.

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Expertise on site

Meet the Team

Lui Haarländer
Head of Sales Management Automotive

Cross-topic

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Sven Oberndörfer
Head of Technical Operations Management

3D Spatial Effects | Cross-topic

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Jörg Stierand
Head of Divisional Sales Management Automotive

Deep Black Surfaces | Cross-topic

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Bernd Herrmann
Head of Advanced Design & Business Development

Visionary Design | FrontIQ Light Concept | Advanced Wheel Decoration | 3D Spatial Effects

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Dorothea Thut
Senior Designer, Advanced Design

Visionary Design | FrontIQ Light Concept | Advanced Wheel Decoration | 3D Spatial Effects

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Sebastian Roan
Advanced Business Development Manager Automotive

Advanced Wheel Decoration

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Markus Fischer
Key Account Manager Automotive Europe

Deep Black Surfaces

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Gerhard Scheuing
Senior Expert Touch Sensor Systems, PolyIC

Smart & Sustainable Center Console Design | Displays and Touch Sensor Applications

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Christoph Stuhlinger
Advanced Business Development Manager Automotive

Rear Light Concept

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KURZ @ IAA MOBILITY 2025

September 9 - 12, 2025 Hall A1 - Booth C21

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