making every product unique

IAA 2023

KURZ at IAA 2023
5. – 8.9.2023
Hall A2 C32


With the electrification of the drive, the entire automotive design is changing: The trend towards closed surfaces at the front and rear end as well as in the interior offers fantastic design options with Shy Tech, backlighting, and lighting concepts. Homogeneous displays enlarge the interior and enable unprecedented design freedom. Visionary Design by LEONHARD KURZ combines emotion with comfort, intuitive operation, and resource-saving use of materials. Bio-based and recycled materials are used, which are provided with exceptional surface designs using CO2-reducing processes. See for yourself!

Spacewood Experiment

In the first global Visionary Design project, wood is being rethought. Material: 100% recycled material. Let yourself be inspired by this incomparable look! Haptic effects, Shy Tech, and backlighting are also possible.



NEW! This design based on recycled material was created together with KURZ subsidiary BURG DESIGN. The combination of different printing techniques creates atmospheric, natural looking surfaces with a fantastic feel!


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